Designs.
[RECORDS : 2022–2025]
Engineering taught me how to study and build complex systems, but it also revealed a glaring blind spot: the humans expected to use them. I shifted my focus to design because I am fundamentally drawn to the ambiguity of human behavior. I don't observe people simply to optimize interfaces; I observe them because humans are the most fascinating, unpredictable variables in any system. This archive is a living document of that curiosity.
Creatives for Collectives
Assisting in content creation with both physical and digital media for Local Threads Collective.
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Reimagining a Duty-Free Experience
Reimagining duty-free shopping for post-pandemic Gen Z travelers. Mapped mobile-first customer journeys blending physical and digital retail.
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Bicycle Parking at Uppsala Centralstation
Fixing a confusing check-in/out system causing severe user friction through iterative, participatory design co-created with commuters.
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Journey Mapping with Hunters
Understanding user behaviour and visualising key findings through mixed methods research to guide UX decisions at GAIM.
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OST & Manual Redesign
Turning UX Research into concrete business strategy and implementing a pilot project. Documented a new UX Strategy and redesigned the core User Manual.
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