Local Threads Collective was born in the Mumbai suburbs in 2023 with a singular focus: resisting urban loneliness by bringing people together.

Through small-scale gatherings of 10 to 15 people, the community explores themes ranging from sustainability and personal finance to quiet "Offline Hours" and shared leisure.

My work with the collective involves translating that mission into visual assets. Collaborating with other facilitators and members, I design the creatives that populate our digital platforms and our physical meetups. I am also taking up a new project with the aim to redesign the community website. I am currently in the early UX Research phase for this project.

The work documented in this record represents the visual identity of those gatherings and a design practice rooted in community building, artistic expression, and meaningful social discussion.

My Role

Social Media & Print Content, Instagram Reels.

Tools

Canva, Procreate, Affinity, Da Vinci Resolve, Notion, Miro.

Team Members

Joshua Fernandes↗ Sourav Dutta↗

01 / Instagram Posts

Sequential visual assets I designed to structure our collective narratives and social dialogues into digital frames.

Heinemann app brand color palette showing primary and secondary hex codes
Typographic hierarchy using sans-serif fonts for the Heinemann app
Typographic hierarchy using sans-serif fonts for the Heinemann app
4:5 Instagram Carousel for a Volunteer Recruitment Drive, made on Canva.
Heinemann app brand color palette showing primary and secondary hex codes
Typographic hierarchy using sans-serif fonts for the Heinemann app
4:5 Instagram Carousel for a Gender Identity workshop, made on Canva.

02 / Instagram Reels

Short-format videos shot & edited by me, capturing the authentic energy and intimate pacing of our physical gatherings in the suburbs.

[ SOCIAL_REEL: 01 ]
[ SOCIAL_REEL: 02 ]
[ SOCIAL_REEL: 03 ]
[ SOCIAL_REEL: 04 ]

03 / Prints at Gatherings

Tangible prints I created to gently guide participants through the themes of the day.

Heinemann app brand color palette showing primary and secondary hex codes
Typographic hierarchy using sans-serif fonts for the Heinemann app
Inner and Outer side of a Brochure Layout print for a Music Listening Session, designed on Affinity.
Figma component library showing buttons, inputs, and navigation bars
At the Music Listening Session.

04 / Laptop Stickers

Stickers designed so our community members can carry a piece of the collective's identity back out into the city.

A slide from the pitch deck showing a tag like that reads - Envisioning the Heinemann travel companion app called Travel U and a screen from the final prototype
Five screens from the final prototype displaying jdashboard ourney details, profile setup, AR walkthrough simulation and dashboard overview
A slide from the pitch deck showing a tag like that reads - Envisioning the Heinemann travel companion app called Travel U and a screen from the final prototype
Five screens from the final prototype displaying jdashboard ourney details, profile setup, AR walkthrough simulation and dashboard overview
Five screens from the final prototype displaying jdashboard ourney details, profile setup, AR walkthrough simulation and dashboard overview
Quirky Laptop stickers designed on Procreate

05 / Website Redesign (Ongoing)

Currently executing the foundational UX research phase for the Local Threads Collective website redesign. Before rebuilding the architecture, I am conducting comparative analyses of parallel collectives and gathering qualitative insights from our community members. This data maps out current friction points and defines the structural needs for the new website.

A slide from the final pitch deck describing the AR technology that would work at transit places like airports
a slide from the final pitch deck describing the new reward system for customers and a welcome kit offered to new customers
Initial Brainstorming and Comparitive Analyses.

next record

Reimagining a Duty-Free Experience↗